It seems worth noting that you can get famous on Twitter for tweeting, or you can happen to be famous on Twitter as a result of becoming famous some other way. The two pathways imply very different promotional strategies and theories of impact. But my sense is that it’s pretty hard to grow an audience on Twitter through tweeting alone, no matter how good your content is.
Also worth noting that you can be influential on Twitter without necessarily having a large audience (e.g., by interacting strategically with elites and frequently enough that they get to know you).
Twitter downsides:
causes anxiety
takes up mental real estate in these people’s heads
being dogpiled is horrible
But I think Twitter is just very high leverage in terms of networking and changing minds. And we want to change minds, right?
It seems worth noting that you can get famous on Twitter for tweeting, or you can happen to be famous on Twitter as a result of becoming famous some other way. The two pathways imply very different promotional strategies and theories of impact. But my sense is that it’s pretty hard to grow an audience on Twitter through tweeting alone, no matter how good your content is.
Also worth noting that you can be influential on Twitter without necessarily having a large audience (e.g., by interacting strategically with elites and frequently enough that they get to know you).