When I first started at EA Netherlands I was explicitly advised against it, and more generally it seems to be ‘in the air’. For example:
The groups resource hub says “This also suggests that you should focus time and effort on deeply engaging the most committed members rather than just shifting some choices of many people.”
Kuhan’s widely shared post on ‘lessons from running Stanford EA’ has in its summary “Focus on retention and deep engagement over shallow engagement”
CEA’s Groups Team’s post on ‘advice we give to new university organiser’ says “We think it’s good to do broad recruiting at the beginning of the semester, as with any club or activity. But beyond this big push of raising awareness, we think it’s most often better to pay more attention to people who seem very interested in—and willing to take significant action based on—EA ideas”
Writing this out has made me realise something. I think this advice makes more sense in a university context, where students are time-rich and are going through an intense social experience, but it makes less sense when you’re targeting professionals. I suspect it’s still ‘in the air’ because, historically, CEA has been very good at targeting students.
As a consequence, very few national orgs (including ourselves) organise TPC-esque events (broad reach, low engagement). For us, this is because our strategy is to focus on supporting local organisers in organising their own events (the theory is that then we can have lots of events without having to organise all of them ourselves). But I don’t think that’s the case for other national organisations (other national CBs, please jump in and correct me if I’m wrong, e.g., I know @lynn at EA UK has been organising career talks).
Ultimately, I guess what I’m saying is what I’ve said elsewhere: you need a blend of ‘mobilising’ (broad reach, low engagement) and ‘organising’ (narrow reach, high engagement), and I think EA groups often do too much organising.
I guess I don’t interpret those bullets as “arguing against organising simple events” but rather “put your effort into supporting more engaged people” and that could even be consistent with running simple events, since it means less time on broad outreach compared to e.g. a high-effort welcoming event.
I agree with the first part of your last sentence (the blend), I don’t know how EA groups spend their time.
Hmm, yeah, but by arguing for “put your effort into supporting more engaged people” you’re effectively arguing against “relatively large events that require relatively shallow engagement”. I think that’s the mistake. I think it should be an even blend of the two.
When I first started at EA Netherlands I was explicitly advised against it, and more generally it seems to be ‘in the air’. For example:
The groups resource hub says “This also suggests that you should focus time and effort on deeply engaging the most committed members rather than just shifting some choices of many people.”
Kuhan’s widely shared post on ‘lessons from running Stanford EA’ has in its summary “Focus on retention and deep engagement over shallow engagement”
CEA’s Groups Team’s post on ‘advice we give to new university organiser’ says “We think it’s good to do broad recruiting at the beginning of the semester, as with any club or activity. But beyond this big push of raising awareness, we think it’s most often better to pay more attention to people who seem very interested in—and willing to take significant action based on—EA ideas”
Writing this out has made me realise something. I think this advice makes more sense in a university context, where students are time-rich and are going through an intense social experience, but it makes less sense when you’re targeting professionals. I suspect it’s still ‘in the air’ because, historically, CEA has been very good at targeting students.
As a consequence, very few national orgs (including ourselves) organise TPC-esque events (broad reach, low engagement). For us, this is because our strategy is to focus on supporting local organisers in organising their own events (the theory is that then we can have lots of events without having to organise all of them ourselves). But I don’t think that’s the case for other national organisations (other national CBs, please jump in and correct me if I’m wrong, e.g., I know @lynn at EA UK has been organising career talks).
Ultimately, I guess what I’m saying is what I’ve said elsewhere: you need a blend of ‘mobilising’ (broad reach, low engagement) and ‘organising’ (narrow reach, high engagement), and I think EA groups often do too much organising.
Thanks, that makes sense.
I guess I don’t interpret those bullets as “arguing against organising simple events” but rather “put your effort into supporting more engaged people” and that could even be consistent with running simple events, since it means less time on broad outreach compared to e.g. a high-effort welcoming event.
I agree with the first part of your last sentence (the blend), I don’t know how EA groups spend their time.
Hmm, yeah, but by arguing for “put your effort into supporting more engaged people” you’re effectively arguing against “relatively large events that require relatively shallow engagement”. I think that’s the mistake. I think it should be an even blend of the two.