We do, indeed, find that “longtermism” is distinctively unpopular as a framing. But messaging focused on global catastrophic risk reduction, or specific risks, such as AI safety in particular, performed quite well.
We’re actually working on a new study examining EA vs AI framing specifically (including differences in who gets recruited by such framings). We’d welcome input on specific framings / elements to test.
Thanks, this is really interesting! I’ve also seen similar dynamics where “longtermism” as a label can be a bit off-putting, while framing things around concrete risks seems to resonate much more.
Thanks for the useful post!
You may also be interested on our empirical studies on framing EA and longtermism.
We do, indeed, find that “longtermism” is distinctively unpopular as a framing. But messaging focused on global catastrophic risk reduction, or specific risks, such as AI safety in particular, performed quite well.
We’re actually working on a new study examining EA vs AI framing specifically (including differences in who gets recruited by such framings). We’d welcome input on specific framings / elements to test.
Thanks, this is really interesting! I’ve also seen similar dynamics where “longtermism” as a label can be a bit off-putting, while framing things around concrete risks seems to resonate much more.