I agree with lots of this, to the extent that I’m in the process of starting a new blog/newsletter with a view to reaching a new audience (online sports nerds like me) with a new frame (analytical principles you already know work in sport also unlock hidden value in other—more important—domains).
(I’m Chief of Staff at CEA and co-authored some of our posts linked to in your post. I’m currently on parental leave so not directly involved in CEA’s other ongoing marketing and comms efforts; I do think things like our stories campaign were working along the lines you recommend.)
That sounds like a really interesting angle! the sports analogy seems like a very natural bridge to analytical thinking. I’d be curious to see how it lands with that audience.
And yes, I did see the stories campaign and thought it was a really good direction.
I agree with lots of this, to the extent that I’m in the process of starting a new blog/newsletter with a view to reaching a new audience (online sports nerds like me) with a new frame (analytical principles you already know work in sport also unlock hidden value in other—more important—domains).
(I’m Chief of Staff at CEA and co-authored some of our posts linked to in your post. I’m currently on parental leave so not directly involved in CEA’s other ongoing marketing and comms efforts; I do think things like our stories campaign were working along the lines you recommend.)
That sounds like a really interesting angle! the sports analogy seems like a very natural bridge to analytical thinking. I’d be curious to see how it lands with that audience.
And yes, I did see the stories campaign and thought it was a really good direction.