“The most important factors considering where people donate are proximity (favoring local donations) and how close it is to their heart”
I agree these are important factors in how people like me often chose a charity but an equal or greater factor is having a sense of confidence that the Guiding Company and the charities it’s owned by are not only legit but also effective. In these days where so many people have reduced trust in just about everything, I think it’s critical for some trusted means for “certification” of effectiveness and integrity to be in place, much as Brad describes in his full length post (i.e. “NCCOs”). It’s sad but there is a lot of skepticism out there today which keeps some people on the sidelines especially with lesser known charities.
Yeah. People in EA are confident in the effectiveness of charities such as those endorsed by Givewell, but the general public is likely to be more skeptical. Especially with declining public confidence in institutions that has been prevalent...
This is why I think negative advertising could be effective… Maybe the public doesn’t know whether The Malaria Consortium spends their money well, but they probably don’t want to make rich elites even richer.
Although that would be great, from all of the research I read about donations, it doesn’t seem that effectiveness is a big factor for consumers. I do think a certification for effectiveness could help, but based on the data I’m pessimistic how much it would add compared to marketing your charity effectively.
“The most important factors considering where people donate are proximity (favoring local donations) and how close it is to their heart”
I agree these are important factors in how people like me often chose a charity but an equal or greater factor is having a sense of confidence that the Guiding Company and the charities it’s owned by are not only legit but also effective. In these days where so many people have reduced trust in just about everything, I think it’s critical for some trusted means for “certification” of effectiveness and integrity to be in place, much as Brad describes in his full length post (i.e. “NCCOs”). It’s sad but there is a lot of skepticism out there today which keeps some people on the sidelines especially with lesser known charities.
Yeah. People in EA are confident in the effectiveness of charities such as those endorsed by Givewell, but the general public is likely to be more skeptical. Especially with declining public confidence in institutions that has been prevalent...
This is why I think negative advertising could be effective… Maybe the public doesn’t know whether The Malaria Consortium spends their money well, but they probably don’t want to make rich elites even richer.
Although that would be great, from all of the research I read about donations, it doesn’t seem that effectiveness is a big factor for consumers. I do think a certification for effectiveness could help, but based on the data I’m pessimistic how much it would add compared to marketing your charity effectively.