I think Vox’s Future Perfect could be a good platform for this—either one of you writing a guest article, or giving Vox the information and letting them write. It’s an interesting news story to cover these broken commitments, Vox’s readership already is fairly interested in animal rights, and they could build it into an ongoing series of articles tracking progress. Maybe consider reaching out directly to Kelsey Piper/Dylan Matthews/Vox?
I think it depends on the nature of the article. An article that talks negatively about companies that broke their commitments (or did not report progress) can incentivize companies to keep their commitments. The same article could also mention companies that met their commitments.
Agreed on both, an article along the lines of “The world’s biggest pork producer just broke their animal welfare commitment” seems very valuable and possibly effective as shaming, while “Corporate animal welfare campaigning often fails to deliver” would definitely be counterproductive.
I think Vox’s Future Perfect could be a good platform for this—either one of you writing a guest article, or giving Vox the information and letting them write. It’s an interesting news story to cover these broken commitments, Vox’s readership already is fairly interested in animal rights, and they could build it into an ongoing series of articles tracking progress. Maybe consider reaching out directly to Kelsey Piper/Dylan Matthews/Vox?
I don’t think it would be a super great idea to popularize weaknesses in corporate campaigns, as this would risk weakening corporate campaigning.
I think it depends on the nature of the article. An article that talks negatively about companies that broke their commitments (or did not report progress) can incentivize companies to keep their commitments. The same article could also mention companies that met their commitments.
Agreed on both, an article along the lines of “The world’s biggest pork producer just broke their animal welfare commitment” seems very valuable and possibly effective as shaming, while “Corporate animal welfare campaigning often fails to deliver” would definitely be counterproductive.
I think that relevant animal orgs know better whether it’s good to outreach to news outlets and how/when to do it, so I will not do it myself.