I have heard that farm animal welfare as a whole is in the $10m-$100m range, so I would be surprised if something like online ads was $20m a year. That being said, itโs worth accounting for long term effects. For example, if online ads were proven not to work for $100k and only $200k gets spent on it a year, the first year might seem like a waste, but if over the next ten years 50% of funding for online ads moves to more effective interventions, this definitely makes it worth it.
Additionally, if something is proven to work, then the amount of total AR funding that goes to it could increase to well past the amount itโs getting now. For example, if online ads get strong evidence showing they work, they might get $500k a year instead of $200k and other less proven interventions might get less.
Not to mention that the study itself is delivering the intervention to the treatment group, so the marginal cost of adding the control group for randomization is only a portion of the nominal outlay.
I have heard that farm animal welfare as a whole is in the $10m-$100m range, so I would be surprised if something like online ads was $20m a year. That being said, itโs worth accounting for long term effects. For example, if online ads were proven not to work for $100k and only $200k gets spent on it a year, the first year might seem like a waste, but if over the next ten years 50% of funding for online ads moves to more effective interventions, this definitely makes it worth it.
Additionally, if something is proven to work, then the amount of total AR funding that goes to it could increase to well past the amount itโs getting now. For example, if online ads get strong evidence showing they work, they might get $500k a year instead of $200k and other less proven interventions might get less.
Not to mention that the study itself is delivering the intervention to the treatment group, so the marginal cost of adding the control group for randomization is only a portion of the nominal outlay.