I think donations in the next 2-3 days would be very useful (probably even more useful than door-knocking and phone-banking if one had to pick) for TV ads, but after that the benefits diminish somewhat steeply over the remaining days.
Kuhan is probably right. However, after speaking to someone on Team Carrick today, it seems like there is still room for funding for the campaign’s ads, which are different from the PAC’s ads and show more Carrick talking directly to people. So giving now still makes sense (for the next 48 hours) even though the effects are smaller than a few days ago.
How quickly can campaigns spend money? Can they reasonably make use of new donations within less than 8 days?
These days campaigns can use late money thanks to digital ad opportunities
I think donations in the next 2-3 days would be very useful (probably even more useful than door-knocking and phone-banking if one had to pick) for TV ads, but after that the benefits diminish somewhat steeply over the remaining days.
Kuhan is probably right. However, after speaking to someone on Team Carrick today, it seems like there is still room for funding for the campaign’s ads, which are different from the PAC’s ads and show more Carrick talking directly to people. So giving now still makes sense (for the next 48 hours) even though the effects are smaller than a few days ago.