ARPU is per quarter. $68.44/âquarter or $200/âyear is really high but:
1. it includes revenues from Instagram and Whatsapp, but only counts Facebook users
2. Facebook is crazy good at selling ads, compared to e.g. Reddit (or afaik anything else)
Thanks, many websites seem to report this without the qualifier âper quarterâ, which confused me.
Yeah I had the exact same reaction, I couldnât believe it was so high but it is
ARPU is per quarter. $68.44/âquarter or $200/âyear is really high but:
1. it includes revenues from Instagram and Whatsapp, but only counts Facebook users
2. Facebook is crazy good at selling ads, compared to e.g. Reddit (or afaik anything else)
Thanks, many websites seem to report this without the qualifier âper quarterâ, which confused me.
Yeah I had the exact same reaction, I couldnât believe it was so high but it is