ARPU is per quarter. $68.44/quarter or $200/year is really high but:
1. it includes revenues from Instagram and Whatsapp, but only counts Facebook users
2. Facebook is crazy good at selling ads, compared to e.g. Reddit (or afaik anything else)
Thanks, many websites seem to report this without the qualifier “per quarter”, which confused me.
Yeah I had the exact same reaction, I couldn’t believe it was so high but it is
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ARPU is per quarter. $68.44/quarter or $200/year is really high but:
1. it includes revenues from Instagram and Whatsapp, but only counts Facebook users
2. Facebook is crazy good at selling ads, compared to e.g. Reddit (or afaik anything else)
Thanks, many websites seem to report this without the qualifier “per quarter”, which confused me.
Yeah I had the exact same reaction, I couldn’t believe it was so high but it is