[Question] What is the point of EA outreach?

After engaging with the EA community for the last four months through books, online learning materials, an in-depth course, the EAGx Virtual Conference, and applying for open positions, I’ve noticed a few things:

  • Outreach often starts with EA philosophy and then moves into the cause areas.

  • Learning about EA is time-consuming.

  • There aren’t many high-impact jobs in EA (especially for non-experts).

I’m considering starting a project that could introduce more people to EA through short-form, educational video content similar to NPR’s Planet Money and/​or short, self-directed mini-courses. Topics might be: Will my job be replaced by AI?/​Why should I worry about the next pandemic?/​How could improving air quality save a ton of lives?

Here are my questions:

  • How do we help maximize the impact of those who can’t/​won’t switch to high-impact careers or earn to give? Is it worth it?

  • How much could EA and EA causes benefit from a large number of people having a surface-level to intermediate understanding of the cause areas themselves? The following scenarios immediately jump to mind:

    • Potential donors/​EtGs become aware of an issue.

    • Voters become aware of an issue and pressure their elected officials to do something about it.

    • Elected officials themselves become aware of an issue.

  • Even if all content is vetted by SMEs, does the risk of distilling/​disseminating this info outweigh any benefits?

Thanks in advance for your thoughts!

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