Loved this post, thanks for writing it! I like the reframing to inside/outside games. I guess my main worry is whether outside games are effective. I can imagine them being effective when veganism becomes more popular/mainstream, but at the moment I’m worried they are more aversive than helpful. I remember Tobias Leenaert in his book “How to create a vegan world” talking about the need of adopting different strategies at different stages of a movement.
I have often heard this worry that confrontational/attention-grabbing tactics might be counter-productive at an early stage in the movement. Interestingly, in the wake of Just Stop Oil’s soup-throwing, @James Ozden shared with me a twitter thread from a leading academic of social movement strategies arguing basically the opposite: that controversy is most productive in a movement’s early stage, when it needs to raise awareness, compared to a later stage when it needs to win over skeptical late adopters.
I don’t think this is necessarily a question of inside vs. outside, but rather that outside game strategies look different at different points in the movement. And indeed the most controversy-oriented tactics might fit best at the beginning, though I’m not necessarily arguing that.
Loved this post, thanks for writing it! I like the reframing to inside/outside games. I guess my main worry is whether outside games are effective. I can imagine them being effective when veganism becomes more popular/mainstream, but at the moment I’m worried they are more aversive than helpful. I remember Tobias Leenaert in his book “How to create a vegan world” talking about the need of adopting different strategies at different stages of a movement.
I have often heard this worry that confrontational/attention-grabbing tactics might be counter-productive at an early stage in the movement. Interestingly, in the wake of Just Stop Oil’s soup-throwing, @James Ozden shared with me a twitter thread from a leading academic of social movement strategies arguing basically the opposite: that controversy is most productive in a movement’s early stage, when it needs to raise awareness, compared to a later stage when it needs to win over skeptical late adopters.
I don’t think this is necessarily a question of inside vs. outside, but rather that outside game strategies look different at different points in the movement. And indeed the most controversy-oriented tactics might fit best at the beginning, though I’m not necessarily arguing that.