[Question] Thoughts on consequentialism?

Given this quote from the Wall Street journal: “ Ellison testified that Bankman-Fried was a risk-taker who was comfortable with lying and stealing as long as it benefited the greater good. To attract FTX customers, he cultivated an appearance “as a smart, competent, somewhat eccentric founder,” she said”

And this Substack post: https://​​betonit.substack.com/​​p/​​singer-and-the-noble-lie.

To me, it seems like a consequentialist view clearly requires you to lie in certain circumstances, but it is very difficult to realize when it would be a net positive. Doesn’t that force an EA into a rule consequentialism?