Making this distinction between comms and growth is really important—thanks for writing it up.
I don’t have a strong view on the rest of the ecosystem, but at Amplify we’ve worked with a number of field-building orgs, and I’ve been genuinely surprised by how little investment— even from very well-funded ones—has gone into growth through digital media.
I’ve had a similar reaction — I’ve also been surprised by how little investment has gone into digital growth, even among well-funded field-building orgs.
And I just want to say I really admire the work Amplify is doing. It feels like one of the few places in the ecosystem that’s actively trying to think seriously about these questions. I hope you’re able to keep pushing in this direction despite funding constraints and the current lack of awareness — it seems genuinely important for the long-term health of the space.
Making this distinction between comms and growth is really important—thanks for writing it up.
I don’t have a strong view on the rest of the ecosystem, but at Amplify we’ve worked with a number of field-building orgs, and I’ve been genuinely surprised by how little investment— even from very well-funded ones—has gone into growth through digital media.
I’ve had a similar reaction — I’ve also been surprised by how little investment has gone into digital growth, even among well-funded field-building orgs.
And I just want to say I really admire the work Amplify is doing. It feels like one of the few places in the ecosystem that’s actively trying to think seriously about these questions. I hope you’re able to keep pushing in this direction despite funding constraints and the current lack of awareness — it seems genuinely important for the long-term health of the space.
Thanks for the kind words!