I’ve had a similar reaction — I’ve also been surprised by how little investment has gone into digital growth, even among well-funded field-building orgs.
And I just want to say I really admire the work Amplify is doing. It feels like one of the few places in the ecosystem that’s actively trying to think seriously about these questions. I hope you’re able to keep pushing in this direction despite funding constraints and the current lack of awareness — it seems genuinely important for the long-term health of the space.
I’ve had a similar reaction — I’ve also been surprised by how little investment has gone into digital growth, even among well-funded field-building orgs.
And I just want to say I really admire the work Amplify is doing. It feels like one of the few places in the ecosystem that’s actively trying to think seriously about these questions. I hope you’re able to keep pushing in this direction despite funding constraints and the current lack of awareness — it seems genuinely important for the long-term health of the space.
Thanks for the kind words!