Thanks for taking the time to post a summary, even if the full article didn’t make it to the Forum!
For reasons related to this study’s findings, I was very happy when GFI published its “cultivated meat” announcement. As a phrase, it doesn’t sound wholly natural, but I do think it would sell better with a general audience than most other ways of talking about AFFT. (That said, I haven’t seen any actual studies to this effect.)
Thanks! GFI did some focus group research around the name cultivated meat, but as far as I know, didn’t test it in any RCTs. ACE’s RCT also only compared “clean” and “cultured.” The differences are all pretty small though between name types. I’d be surprised if differences in the names of the products altered the sign of the effect of increased awareness about AFFT.
Thanks for taking the time to post a summary, even if the full article didn’t make it to the Forum!
For reasons related to this study’s findings, I was very happy when GFI published its “cultivated meat” announcement. As a phrase, it doesn’t sound wholly natural, but I do think it would sell better with a general audience than most other ways of talking about AFFT. (That said, I haven’t seen any actual studies to this effect.)
Thanks! GFI did some focus group research around the name cultivated meat, but as far as I know, didn’t test it in any RCTs. ACE’s RCT also only compared “clean” and “cultured.” The differences are all pretty small though between name types. I’d be surprised if differences in the names of the products altered the sign of the effect of increased awareness about AFFT.