Thanks Nick! I agree that “keep it positive” isn’t always the right call. In fact, it was very negative footage that first got me to care about factory farming.
My advice was intended for navigating social media algorithms and media editors, who both seem to favor the positive. But I agree the history of social movements suggests you also need to explain the gravity of the issue and elicit outrage.
Thanks Nick! I agree that “keep it positive” isn’t always the right call. In fact, it was very negative footage that first got me to care about factory farming.
My advice was intended for navigating social media algorithms and media editors, who both seem to favor the positive. But I agree the history of social movements suggests you also need to explain the gravity of the issue and elicit outrage.