Amazing summary found this really interesting. I was super surprised about no blowing up expose videos after 2018, although it’s good that explainer videos are still getting millions of views.
I’m interested in the “keep it positive” advice. Is that necessarily the best approach most of the time? Successful movements of the past have had health mixed of explaining the gravity of the issue. outrage, and hope for the future. I get the sentiment but wonder if it’s a little simplistic. There are multiple counters to “hopelessness”, positivity just being one.
Thanks Nick! I agree that “keep it positive” isn’t always the right call. In fact, it was very negative footage that first got me to care about factory farming.
My advice was intended for navigating social media algorithms and media editors, who both seem to favor the positive. But I agree the history of social movements suggests you also need to explain the gravity of the issue and elicit outrage.
Amazing summary found this really interesting. I was super surprised about no blowing up expose videos after 2018, although it’s good that explainer videos are still getting millions of views.
I’m interested in the “keep it positive” advice. Is that necessarily the best approach most of the time? Successful movements of the past have had health mixed of explaining the gravity of the issue. outrage, and hope for the future. I get the sentiment but wonder if it’s a little simplistic. There are multiple counters to “hopelessness”, positivity just being one.
Thanks Nick! I agree that “keep it positive” isn’t always the right call. In fact, it was very negative footage that first got me to care about factory farming.
My advice was intended for navigating social media algorithms and media editors, who both seem to favor the positive. But I agree the history of social movements suggests you also need to explain the gravity of the issue and elicit outrage.