I would think any direct impact would be quite small, as the products are all aimed at substituting for cow products now, and cows are basically a rounding error in the number of farmed animals. It seems like the main impact of Beyond Meat is to drive the plant-based industry further and to establish itself to be able to produce higher-impact replacements down the line.
I CAN’T FIND BEYOND CHICKEN STRIPS IN MY GROCERY STORE. ARE THEY DISCONTINUED?
At Beyond Meat, we’re constantly innovating and renovating our products based on consumer feedback. Unfortunately, our Chicken Strips weren’t delivering the same plant-based meat experience as some of our more popular products, like the Beyond Burger and Beyond Sausage. But, there’s good news. We have a team of chefs and scientists who are working on getting an even better, tastier version of Beyond Chicken Strips back on retail shelves and restaurant menus as soon as possible. Until then, we hope you enjoy the Beyond Burger, Beyond Sausage, and Beyond Beef Crumbles, and some new products we have in the works for 2019!
I could still see a sizable impact coming from the consumer skipping a meal of chicken that they otherwise would have ate and substituting it with beyond meat. It doesn’t have to be an exact substitute.
I would think any direct impact would be quite small, as the products are all aimed at substituting for cow products now, and cows are basically a rounding error in the number of farmed animals. It seems like the main impact of Beyond Meat is to drive the plant-based industry further and to establish itself to be able to produce higher-impact replacements down the line.
I believe sausages typically contain pork, so Beyond Sausages might make the numbers look a little better.
Beyond Meat also had a disappointing chicken product, but it looks like they’ve discontinued sales, and are working on a better chicken product.
I didn’t realize they had discontinued the chicken products. That’s too bad
Their approach seems like the right move to me:
I could still see a sizable impact coming from the consumer skipping a meal of chicken that they otherwise would have ate and substituting it with beyond meat. It doesn’t have to be an exact substitute.
I think it’s bad for Beyond Meat’s brand to sell low quality products though as they’ve done in the past.