There are some studies that touch on questions about promoting effective giving (this is one of the most recent/most directly inspired by EA).
But the EA community is less focused on particular studies and more interested in evaluating the experience built up by thousands of people having tens of thousands of interactions focused on promoting EA ideas.
The strategies with the most promising history are generally community-focused, rather than aiming at mass media coverage; people tend to hear about EA through friends or social groups (though there have been a few very successful podcasts).
If you don’t already have a major platform (like a big podcast/stream/YouTube channel/etc.), I think you’d be best served by:
Finding an EA group near you (as Brian suggested—see the links in his answer)
Trying some promotion within your social circle (for example, with a birthday post)
Thinking about unusual resources/skills you might have, and making a follow-up post based on those—for example, the filmmaker Simon Panrucker asked about applying his skills to EA promotion and got a lot of advice.
That said, most people’s specialties don’t map as neatly onto promotion as Simon’s did—don’t feel bad if nothing comes to mind.
There are some studies that touch on questions about promoting effective giving (this is one of the most recent/most directly inspired by EA).
But the EA community is less focused on particular studies and more interested in evaluating the experience built up by thousands of people having tens of thousands of interactions focused on promoting EA ideas.
The strategies with the most promising history are generally community-focused, rather than aiming at mass media coverage; people tend to hear about EA through friends or social groups (though there have been a few very successful podcasts).
If you don’t already have a major platform (like a big podcast/stream/YouTube channel/etc.), I think you’d be best served by:
Finding an EA group near you (as Brian suggested—see the links in his answer)
Trying some promotion within your social circle (for example, with a birthday post)
Thinking about unusual resources/skills you might have, and making a follow-up post based on those—for example, the filmmaker Simon Panrucker asked about applying his skills to EA promotion and got a lot of advice.
That said, most people’s specialties don’t map as neatly onto promotion as Simon’s did—don’t feel bad if nothing comes to mind.