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Executive summary: Effective risk communication requires understanding your audience, tailoring messages appropriately, and following best practices like establishing credibility, framing information carefully, and testing messages.

Key points:

1. Have clear goals and understand your target audience’s needs, concerns, and capabilities.

2. Establish credibility through competence, objectivity, consistency, and transparency.

3. Develop key messages tailored to the risk, audience, and desired outcomes.

4. Present data clearly using appropriate visualizations and framing.

5. Test messages with the target audience and refine based on feedback.

6. Balance persuasion with ethical considerations like dealing with uncertainty and avoiding manipulation.

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Thank you very much for this work, this was a core missing piece in the effort of those of us who are interested in X-risk communication.