For what it’s worth, this thread reminded me of Joshua Greene arguing that the brand of “utilitarianism” is so bad as to be a lost cause.
Greene suggests “deep pragmatism” for the rebrand.
This is an excellent point. Making a new name for an existing concept is generally bad, but utilitarianism (and the associated ‘for the greater good’) has been absolutely savaged in public perception.
For what it’s worth, this thread reminded me of Joshua Greene arguing that the brand of “utilitarianism” is so bad as to be a lost cause.
Greene suggests “deep pragmatism” for the rebrand.
This is an excellent point. Making a new name for an existing concept is generally bad, but utilitarianism (and the associated ‘for the greater good’) has been absolutely savaged in public perception.