Previous director of EA Finland for 3+ years.
MSc Student in Sustainable Entrepreneurship at Aalto Business School (Finland).
Personal project in 2025: writing about effective giving in Finnish to give a spark for change in the long run.
Pet peeve: For posts relevant to the US only, state it. Preferably in the title.
I put more weight on social moral changes (or ācultureā) because we already have (at least on the market in Finland) many cheap, tasty, nutritional and good texture plantbased proteins. E.g. in the university canteens, the plant-based option can often have the equivalent nutritional content (regulated by the state so that the canteens get meal subsidies), and thereās nothing wrong with the taste, but most of my classmates still choose the animal-based option out of familiarity or habit. A good example of this is my friend who, on the first day in uni, accidentally took the vegan choice, which is usually first in the line. She shared with everyone that this is such well-cooked chicken and didnāt believe me when I said itās soy, not chicken. She seemed very puzzled, maybe a bit regretful, I assume because it didnāt match her identity to eat plant-based.
Vegan nuggets manage well in blind taste tests, have almost reached price parity, and most people claim they want to eat more plant-based for climate and health reasons; yet we havenāt seen a significant shift towards them (said a plant-based lobbyist I talked with).
This is mostly anecdotal, though, and I guess I could make similar arguments the other direction too but for now I lean towards cultural/āmoral change being more important. BUT, it doesnāt mean itās necessarily the most effective thing to work on on the margin.