There’s a good chance you’re already in touch with Paul Smeets via Bram at Doneer Effectief but, if not, check out his work on the effectiveness of different messaging strategies. His takeaway: use the ”100x more impactful” argument, but do not use the ”$5,000 per life saved”. He gave a talk at EAGxUtrecht on the subject.
There’s a good chance you’re already in touch with Paul Smeets via Bram at Doneer Effectief but, if not, check out his work on the effectiveness of different messaging strategies. His takeaway: use the ”100x more impactful” argument, but do not use the ”$5,000 per life saved”. He gave a talk at EAGxUtrecht on the subject.