Thanks so much for taking a look Pablo and for your advice. We are still in the process of deciding on our wording for our audience. Eg) whether to focus on cost effectiveness and the impact on the beneficiaries—or whether to have a more feel good vibe for the donors. Once we are more clear with this, we’ll have clearer value propositions dotted through the website =)
There’s a good chance you’re already in touch with Paul Smeets via Bram at Doneer Effectief but, if not, check out his work on the effectiveness of different messaging strategies. His takeaway: use the ”100x more impactful” argument, but do not use the ”$5,000 per life saved”. He gave a talk at EAGxUtrecht on the subject.
Thanks so much for taking a look Pablo and for your advice. We are still in the process of deciding on our wording for our audience. Eg) whether to focus on cost effectiveness and the impact on the beneficiaries—or whether to have a more feel good vibe for the donors. Once we are more clear with this, we’ll have clearer value propositions dotted through the website =)
There’s a good chance you’re already in touch with Paul Smeets via Bram at Doneer Effectief but, if not, check out his work on the effectiveness of different messaging strategies. His takeaway: use the ”100x more impactful” argument, but do not use the ”$5,000 per life saved”. He gave a talk at EAGxUtrecht on the subject.