EA Giving Tuesday is an initiative to direct matching funds from Facebook’s Giving Tuesday program to EA-aligned organizations.
Giving Tuesday is a holiday celebrated on the first Tuesday after American Thanksgiving (either the last week of November or first week of December). Its organizers (GivingTuesday 2021) describe it as
a global generosity movement unleashing the power of people and organizations to transform their communities and the world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Since then, it has grown into a year-round global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
For the past several years, Facebook has matched some donations made through their site on Giving Tuesday (Facebook 2021). Since 2017, a group of effective altruists have organized to direct as much of this as possible to effective charities (Norowitz 2018).
Facebook (2021) What is Facebook doing for GivingTuesday?, Facebook’s Help Center.
GivingTuesday (2021) About, GivingTuesday.
Norowitz, Avi (2018) EA #GivingTuesday fundraiser matching retrospective, Effective Altruism Forum, January 13.
EA Giving Tuesday. Official website.