Oh. I find this negative and personally upsetting.
Effective altruism brought to animal advocacy a strong norm of collaboration and this feels like undermining years of work. I wrote about it some time ago:
Back in the days, the movement was constantly infighting and spending significant time attacking and criticizing each other. There were a lot of personal attacks, hostile takeovers, and constant attempts to bring individuals down.
In this post I won’t get into details, but many ambitious projects stopped due to this culture, and I suspect many people have drifted away from the movement because of it.
This campaign seems like a well made one, but I think it contributes to polarization and I worry of alienating potential talent that is motivated by helping animals. It feels off to use a name for campaign that uses other charity’s name in a negative sense—feels like an attack. Finally, very adversarial tone toward plant based choices undermines some of the charities’ work recommended by FarmKind, like Dansk Vegetarisk Forening.
So, overall it feels like optimizing for bringing money at the expense of collaborativeness and at the expense of other factors that contribute to the impact of the movement, like alienating talent.
I hope I’m wrong and that I’m missing some considerations, but I think effective altruists should have moral guardrails that make them unlikely to engage in certain behaviors and, to me, collaborativeness is one of the virtues that should not be discarded easily.
If anything, it feels a bit like a missed opportunity for some collab with Veganuary, but maybe FarmKind had reached out to Veganuary.
More good news! Norwegian meat industry announced that they will stop using fast-growing chicken breeds by the end of 2027. These breeds are source of immense suffering due to the toll such rapid growth takes on animal’s body.
This will be the first country to stop using them.
More here: https://animainternational.org/blog/norway-ends-fast-growing-chickens