I’ve had quite a few disagreements with other EA’s about this, but I will repeat it here, and maybe get more downvotes. But I’ve worked for 20 years in a multinational and I know how companies deal with potential reputational damage, and I think we need to at least ask ourselves if it would be wise for us to do differently.
EA is part of a real world which isn’t necessarily fair and logical. Our reputation in this real world is vitally important to the good work we plan to do—it impacts our ability to get donations, to carry out projects, to influence policy.
We all believe we’re willing to make sacrifices to help EA succeed.
Here’s the hard part: Sometimes the sacrifice we have to make is to go against our own natural desire to do what feels right.
It feels right that Will and other people from EA should make public statements about how bad we feel about FTX and how we’ll try to do better in future and so on.
But the legal advice Will got was correct, and was also what was best for EA.
There was zero chance that the FTX scandal could reflect positively on EA. But there were steps Will and others could take to minimise the damage to the EA movement.
The most important of these is to distance ourselves from the crimes that SBF committed. He committed those crimes. Not EA. Not Will. SBF caused massive harm to EA and to Will.
I see a lot of EA’s soul-searching and asking what we could have done differently. Which is good in a way. But we need to be very careful. Admitting that we (EA movement) should have done better is tantamount to admitting that we did something wrong, which is quickly conflated in public opinion with “SBF and EA are closely intertwined, one and the same.” (Remember how low public awareness of EA is in general).
The communication needs to be: EA was defrauded by SBF. He has done us massive harm. We want to make sure nobody will ever do that to EA again. We need to ensure that any public communication puts SBF on one side, and EA on the other side, a victim of his crimes just like the millions of investors.
The fact that he saw himself as an EA is not the point. Nobody in EA encouraged him to commit fraud. People in EA may have been a bit naive, but nobody in EA was guilty of defrauding millions of investors. That was SBF.
So Will’s legal advice was spot on. Any immediate statement would have seemed defensive, as if he had something to feel guilty about, which would have resulted in more harm to the public perception of EA because of association with SBF.
SBF committed crimes.
Will or EA did not commit crimes, or contribute to SBF’s crimes.
SBF defrauded and harmed millions of investors.
SBF also defrauded and harmed the EA movement.
The EA movement is angry with SBF. We want to make sure that nobody ever does that to us again.
As “good people”, we all want to look back and ask if there was something we could have done differently that would have prevented Sam from harming those millions of innocent investors. It is natural to wonder, the same way we see any tragedy and wonder if we could have prevented it. But we need to be very careful about the PR aspects of this (and yes, we all hate PR, but it is reality—read Pirandello if you don’t believe me!). If we start making statements that suggest that we did something wrong, we’re just going to be directing some of the public anger away from SBF and towards EA. I don’t think that’s helpful.
There is one caveat: if someone acting on behalf on an EA organisation truly did something wrong which contributed to this fraud, then obviously we need to investigate that. But I am not aware of any evidence to suggest that happened.
Is it random that this appeared in the New York Times yesterday, or are the two related?
How Do We Know What Animals Are Really Feeling? - The New York Times (nytimes.com)
Regardless, it is great to see more realisation and communication around this topic. Most people just do not make any mental association between “food” and “animal suffering”. One day this will all appear utterly barbaric, the way slavery appears barbaric to us today even though some highly reputed figures throughout history owned slaves.
The more communication we have around animal consciousness and suffering, the faster that will happen.
The best kind of communication may well be the kind that is not “accusatory”—just informative. Let people think about it for themselves rather than telling them what to think.
Ultimately, maybe the best hope for ending animal suffering is alternative protein, and it is shocking how little money and effort is committed to this, given that it’s also critical for climate, for hunger-reduction, for resilience. Alternative protein offers the potential to tell people “here is a cheaper, healthier, tastier, climate-friendlier… alternative to meat, which also avoids animal suffering.”
There are thousands of people who would jump on that statement and say it’s unrealistic, but it’s absolutely not. It’s just that we’re not treating it like the emergency that it is, we’re not putting the same resources into it that we’re putting into making more powerful iphones. We could choose to.