Ah sorry Bernadette I misunderstood your first question!
I think ‘pin down an explanation’ was probably too strong on my part, because I definitely don’t think it’d be conclusive and I do hope that we have some more qualitative research into this.
We do have professionals working on the survey this year (is that what you meant by professional involvement?) and I’ve sent your comment to them. They’re far better placed to analyze this than me!
We don’t plan on doing any mass media. I can see how the bit you quoted might be related to mass media, but hopefully the rest of the post clarifies that our focus will be on resources for LEAN, since our LEAN survey showed significant demand for this.