Basically we’re grabbing analytics from Apple Podcasts, Spotify for Podcasters and Google Podcast Manager (which internally I call the ‘Big 3’), and adding them up.
But Spotify and Google Podcasts only became available around/after Nov 2019. Drop me an email if you’d like to discuss! :)
Now having data for most of October, knowing our release schedule, and being able to see month-by-month engagement, I’d actually forecast that 80k Podcast listening time should grow 15-20% this year (not 5%), for ~300,000 hours of consumption total.
(If you forecast that Q4 2023 will be the same as Q3 2023 then you get 11% growth, and in fact it’s going to come in higher.)
That is indeed still a significant reduction from last year when it grew ~40%.
Let me know if you’d like to discuss in more detail!