“‘The EA name & brand’ is kind of a tricky thing to reason about.”
I don’t think it’s unreasonable to say that we should be willing to pay a lot to preserve EA’s image, and it seems likely that hiring Ellison will cause significant negative backlash. It could be valuable to look at the EA community’s historical willingness to pay to improve its image, so here are some proxies:
CEA reported that about 4% of its 2025 spending ($21.8M) was on marketing and communications, which comes out to roughly $870k. I’m not sure how much of this work is directly about improving EA’s name and brand, but I suspect that’s maybe half the theory of change for all of CEA’s media outreach?
For reference, Fable says this money was spent on improving social media accounts, redesigning effectivealtruism.org, running an “EA Stories” video campaign, and working with journalists to improve how accurately EA is described in the media.
Spending on the team is projected to be well above $1M this year, and most of the work (or at least the work related to The Altruists) is reactive media handling and corrections.
I’m not confident in this, but I suspect that the primary theory of change for giving grants to Andy Masley is that he’s a good writer who says reasonable things well and shows off some of the strongest parts of EA.
I lack the information to determine if this hiring decision is net negative or net positive, but I don’t think it’s impossible to make a reasonable guess for how much we should be willing to pay to avoid bad PR. I hope Manifund receives a lot of surplus benefits from hiring her.
I just thought this would be funny