There’s also a good chance that achieving significant changes for liminal animals, and even just campaigning for them, if accompanied by strong media hype, will raise people’s level of sensitivity to animals in general. This is something that seems very likely to me, but for which I haven’t seen any research carried out—it would be worthwhile to carry out some on the subject, given that these campaigns (particularly for liminal animals) are much more successful, as we can see in France with the PAZ association (https://zoopolis.fr), than those concerning livestock. If they also have an indirect effect that benefits other animals, then it seems to me that’s a major asset in running such campaigns.
Concerning bees, I didn’t see the direct link between the question of bee species and the question of individuals; why bees in particular? Besides, I don’t think they’re particularly invisible? There’s a lot of talk in France about the decline of bees (but without any concern for individuals)...
Thanks for the questions!
I’m not a Gramsci specialist, but it seems to me that he developed the notion of the war of ideas and cultural hegemony within a specific framework linked to the class struggle (he was a communist). It seems to me that in many cases, and particularly in the case of the animal issue, we find ourselves opposed not only to the agri-food industry and the material interests of a fringe of the population, but also to the identity and community interests of each human, who is posited as dominant and privileged in relation to other animals, and who may think that his rights and the consideration he enjoys depend on his dominant (human) status—a status marked in particular by our consumption of meat, by our contempt for other animals. The cultural struggle, then, is not only between the possessing classes, who more or less have a monopoly on the dominant ideological discourse (cultural hegemony), but also between the identity interests of the vast majority of humans—which would also explain humanity’s immense inertia on the animal issue, its unwillingness to take it on board. It’s just one hypothesis among many, but it’s one that I personally favour. In short, all that to say that it seems to me we’re in a very difficult situation where the cultural struggle has to succeed in subverting things as deep-rooted as our human identity (as we would say white identity or male identity, for example).
Well, my answer doesn’t really answer your question?