[Question] What should CEEALAR be called?

We’ve heard that our name, CEEALAR (Centre for Enabling EA Learning & Research), is not the best. What would a better name be? To expand, there are potentially two names: one for the hotel building, and one for the charity. The charity name can’t contain the word “hotel”, and perhaps shouldn’t contain “EA”. And does “Athena”—the current name of the hotel—pass the reversal test? (Previous discussion on our Facebook group).