Measuring QALYs from advocating a rational response to the Paris attacks and ISIS

I’d like to ask your thoughts on how to measure the impact in QALYs from advocating a rational response to the Paris attacks and ISIS.

So let’s ground this out in a specific example. Here’s my op-ed that uses long-term orientation, probabilistic thinking, numeracy, consider the alternative, reaching our actual goals, avoiding intuitive emotional reactions and attention bias, and other rationality techniques to suggest more rational responses to the Paris attacks and the ISIS threat.

This is part of my broader project, Intentional Insights, of conveying effective altruism and rational thinking, to a broad audience. This belongs more to the area that conveys rational thinking, and here I am specifically oriented toward the issue of rational thinking about politics and public policy. My probabilistic estimate is that many here will agree that having a more rational response to the Paris attacks, and avoiding a rash military response, will raise QALYs (or WALYs to use Ben Todd’s suggestion). On a meta-level, adopting the strategies I suggest for more rational political engagement, by individuals and politicians alike, will substantially raise QALYs.

Yet it’s really hard to measure the impact in QALYs. Here are some numbers to help do a rough estimate. It’s published in the Sunday edition of The Plain Dealer​, a major newspaper, 16th in the US, with its Sunday edition distributed to over 424 thousand and the website having over 5 million visitors monthly. Currently, the article has over 240 comments, and a multitude of social media shares, indicating wide engagement. Since it’s the Sunday edition, many people will read it throughout the week. So it has reached and will reach a wide number of people, it’s about a breaking news event, the newspaper is in a major swing state and in a city that will host the Republican national convention. Hopefully some people will not only engage with the specific content, but with the broader ways of thinking about politics itself.

What’s your rough estimate of how valuable this is in terms of QALYs? To enumerate it more clearly, how much money would you have donated to have this article exist as opposed to not exist? More broadly, what kind of strategies would you suggest for enumerating the QALYs generated by this kind of article? Thanks for your thoughts, it will help me and Intentional Insights target our activities more precisely so that we can improve our positive impact on the world and contribute to human flourishing most optimally!