This seems right to me. The Telegraph article had a quote from Veganuary that was critical of the campaign. My understanding is that FK has been keeping Vegnaury informed throughout the process ,which is good, but it does not seem to be the case that this was a collaboration between the two.
Veganuary seeming against it is part of the bit. These media outlets hate Veganuary and wouldn’t cover it if they thought it was what they wanted. We (FarmKind) have an announcement coming tomorrow explaining the context behind this campaign but the TL;DR is that it is not encouraging meat eating, it’s encouraging donating as another option for people who aren’t willing to change their diet, and generating coverage for Veganuary who have a harder time getting in the media each year without a new hook
Thank you, that’s good to know! If the campaign isn’t encouraging meat-eating, why does it feature competitive meat eating? Are you concerned that it’s been reported as a “meat-eating campaign” in several outlets?
Thanks for engaging Aidan. Things may be clearer once we see any follow up I guess, but this strategy seems like it could come across as duplicitous, and rather risky not just for the organisations involved but also the wider EA movement, given the desire to seem trustworthy after the events of the past couple of years.
I get the good intentions here but it looks to have backfired badly. Obviously I’m not deep in this but I hope that withdrawing the campaign and a quick apology is on the table for you guys at least. All the best figuring it out!
This seems to be contradicted by Wendy’s comment above.
I’m pretty concerned (and confused) about the lack of alignment between FarmKind’s perspective and Veganuary’s on the extent of cooperation between the two ahead of the campaign launch.
Edit: See Aidan’s comment below!
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This seems right to me. The Telegraph article had a quote from Veganuary that was critical of the campaign. My understanding is that FK has been keeping Vegnaury informed throughout the process ,which is good, but it does not seem to be the case that this was a collaboration between the two.
Veganuary seeming against it is part of the bit. These media outlets hate Veganuary and wouldn’t cover it if they thought it was what they wanted. We (FarmKind) have an announcement coming tomorrow explaining the context behind this campaign but the TL;DR is that it is not encouraging meat eating, it’s encouraging donating as another option for people who aren’t willing to change their diet, and generating coverage for Veganuary who have a harder time getting in the media each year without a new hook
So this is . . . . ~EA kayfabe? (That term refers to “the portrayal of staged elements within professional wrestling . . . . as legitimate or real.”).
Haha kayfabe is exactly right. Let’s not spoil it for the fans
Thank you, that’s good to know! If the campaign isn’t encouraging meat-eating, why does it feature competitive meat eating? Are you concerned that it’s been reported as a “meat-eating campaign” in several outlets?
Thanks for engaging Aidan. Things may be clearer once we see any follow up I guess, but this strategy seems like it could come across as duplicitous, and rather risky not just for the organisations involved but also the wider EA movement, given the desire to seem trustworthy after the events of the past couple of years.
I get the good intentions here but it looks to have backfired badly. Obviously I’m not deep in this but I hope that withdrawing the campaign and a quick apology is on the table for you guys at least. All the best figuring it out!
This seems to be contradicted by Wendy’s comment above.
I’m pretty concerned (and confused) about the lack of alignment between FarmKind’s perspective and Veganuary’s on the extent of cooperation between the two ahead of the campaign launch.
EDIT:
Thom says at 34:50 in this YouTube interview: