AMA: Emma Slawinski, the RSPCA’s Director of Policy, Prevention and Campaigns.

I’ll be interviewing Emma Slawinski for an audio AMA on the 1st of February. Ask your questions here, and we will cover them in the interview! The interview will be published as a podcast and transcript.

Update: Emma Slawinski saw how detailed the questions were and wanted to respond in text instead! Expect her answers here soon.

“Factory-farmed chickens live absolutely horrible lives; their suffering is the single biggest animal welfare issue facing the country at present [my emphasis]” ~ Emma Slawinski

Emma Slawinski is the Director of Policy, Prevention and Campaigns for the RSPCA (the Royal Society for the Prevention of Cruelty to Animals- the largest animal welfare focused charity in the UK). She has over a decade of experience in animal welfare campaigning. Previously, she worked for organisations such as Compassion in World Farming, where she worked on the End The Cage Age campaign, and World Animal Protection.

At the RSPCA, she has:

What is the RSPCA?

The RSPCA is a charity with a long history. It was the first charity in the world to be primarily focused on preventing animal suffering. In 2021, it received £151 million in funding, making it one of the largest charities in the UK.

The RSPCA’s campaigns cover everything from banning disposable vapes and changing firework laws, to ending cages for farm animals.

I was especially interested in doing an AMA with someone from the RSPCA because of this article, which focused on the plight of chickens in the UK. In Emma’s words:

“We slaughter about a billion chickens in the UK every year – an extraordinary number. It is very difficult to envisage the scale of that.

“Yet we never see these creatures, despite their vast numbers, because they are locked into incredibly cramped spaces. They are also genetically selected to grow incredibly quickly. We get through them at an extraordinary rate because they are bred to produce the maximum amount of meat in the fastest possible time.

“Factory-farmed chickens live absolutely horrible lives; their suffering is the single biggest animal welfare issue facing the country at present [my emphasis]”

Here are some themes that I will be focusing on in my questions:

  • The RSPCA’s most effective campaigns, and how they measure the impact they have through public messaging.

  • How the RSPCA prioritises amongst its various causes.

  • What challenges it faces because of its size.

  • Whether it has ways to influence policy that smaller and newer charities do not.

You can use these as a jumping off point, but don’t feel constrained by them. Ask anything!