The kind of ads were talking about here (podcast and YouTube sponsorship) don’t go through the fancy highly optimized real time bidding process: they’re embedded into the content at the time it’s originally created. If someone happens to follow several different people who all accept the same sponsorship, they get a lot of the same ad. Regardless of whether annoyance is a solved problem in the more typical case (I’m not convinced) it’s definitely not a solved problem for these channels.
These also typically perform worse than a host read-out. And also I don’t think they yet have user-level sophisticated targeting so they can’t put on frequency caps for individuals.
Google has frequency caps for YouTube Ads (e.g. pre-roll) but creators can’t customise their own sponsored ads reads by geography/individuals (also that’d be a LOT of potential ad reads as they’d need their own inventory etc).
apologies, i mixed threads and thought your comment was about youtube ads, not podcasts, in part because podcast ad insertions frequently are host read outs
The kind of ads were talking about here (podcast and YouTube sponsorship) don’t go through the fancy highly optimized real time bidding process: they’re embedded into the content at the time it’s originally created. If someone happens to follow several different people who all accept the same sponsorship, they get a lot of the same ad. Regardless of whether annoyance is a solved problem in the more typical case (I’m not convinced) it’s definitely not a solved problem for these channels.
newer fancier systems insert the ad at download time so it can be updated, but I don’t believe targeted.
Good point! This is only for podcasts, not YouTube, right?
yes for embedded ads but youtube itself inserts ads that I assume are quite well targeted
YouTube does, but I don’t think this campaign is using them? The EA plugs I’ve seen on YouTube have all been the sponsor directly.
Totally possible. I have red so I don’t see YT ads and I haven’t run into embedded ads in this campaign either.
These also typically perform worse than a host read-out. And also I don’t think they yet have user-level sophisticated targeting so they can’t put on frequency caps for individuals.
I’m surprised Google hasn’t managed that
Podcast advertising isn’t a Google product.
Google has frequency caps for YouTube Ads (e.g. pre-roll) but creators can’t customise their own sponsored ads reads by geography/individuals (also that’d be a LOT of potential ad reads as they’d need their own inventory etc).
apologies, i mixed threads and thought your comment was about youtube ads, not podcasts, in part because podcast ad insertions frequently are host read outs
👌
Does all this really apply if it’s just the creator spruiking the book during their video?
Yes. The situation is literally dozens times as severe if any other method is used.
I don’t think optimal ad targeting is nearly as solved a problem as you claim it is.