Five New EA Charities with High Potential for Impact

Cross-posted from Char­ity En­trepreneur­ship blog.

Hun­dreds of ideas re­searched, thou­sands of ap­pli­ca­tions con­sid­ered, and a two-month in­ten­sive In­cu­ba­tion Pro­gram cul­mi­nated in five new char­i­ties be­ing founded. Each of these char­i­ties has the po­ten­tial to have a large im­pact on the world and to be­come one of the most cost-effec­tive in their field.

We’re delighted to an­nounce the five new char­i­ties who have just launched through our 2020 In­cu­ba­tion Pro­gram:

  • Lead Ex­po­sure Elimi­na­tion Pro­ject (LEEP) - ad­vo­cat­ing for lead paint reg­u­la­tion to re­duce lead poi­son­ing and im­prove the health, well-be­ing, and po­ten­tial of chil­dren wor­ld­wide.

  • An­i­mal Ask—max­i­miz­ing farmed an­i­mal asks through ded­i­cated re­search.

  • Fam­ily Em­pow­er­ment Me­dia (FEM) - en­abling in­formed fam­ily plan­ning and birth spac­ing de­ci­sions through clear, com­pel­ling, and ac­cu­rate ra­dio-based com­mu­ni­ca­tion.

  • Giv­ing Green—di­rect­ing dol­lars to­wards ev­i­dence-backed pro­jects that com­bat the cli­mate crisis.

  • Canopie- bridg­ing the men­tal health care gap for pre- and post­par­tum women through cost-effec­tive, scal­able, and ev­i­dence-based solu­tions. ​


​Co-founders: Lu­cia Coulter, Jack Raf­ferty
Web­site: lead­e­limi­na­
Con­tact: con­tact@lead­e­limi­na­
CE In­cu­ba­tion Grant: $60,000
Room for more fund­ing: $25,000
Dona­tion page: lead­e­limi­na­​donate/​

De­scrip­tion of the in­ter­ven­tion:
LEEP ad­vo­cates for lead paint reg­u­la­tion to re­duce lead poi­son­ing and im­prove the health, well-be­ing, and po­ten­tial of chil­dren wor­ld­wide.

Back­ground of the in­ter­ven­tion:
One in three chil­dren has dan­ger­ous lev­els of lead in their blood­stream. This lead acts as a pow­er­ful toxin that causes ir­re­versible harm to their brains and vi­tal or­gans. It re­sults in re­duced in­tel­li­gence, lower ed­u­ca­tional at­tain­ment, be­hav­ioral di­s­or­ders, in­creased ten­den­cies for vi­o­lent crime, car­dio­vas­cu­lar dis­ease, and re­duced life­time earn­ings.

The im­pact on cog­ni­tive de­vel­op­ment is re­spon­si­ble for an es­ti­mated $1 trillion of in­come loss per year in LMICs alone, while the health effects cause 1 mil­lion deaths and 22.4 mil­lion DALYs per year, ac­count­ing for 1% of the global bur­den of dis­ease. A pri­mary cause of lead ex­po­sure is lead paint, which is wide­spread and un­reg­u­lated in over 100 coun­tries.

LEEP ad­vo­cates for reg­u­la­tion of lead paint in coun­tries with large and grow­ing bur­dens of lead poi­son­ing from paint, where no-one else is work­ing on the is­sue. Their ap­proach is to iden­tify these coun­tries, cre­ate in­cen­tives through aware­ness, and sup­port gov­ern­ments to de­velop and in­tro­duce lead paint laws.

For more de­tails on LEEP, read their in­tro­duc­tory post on the EA fo­rum. To hear about their progress, sign up for their newslet­ter.

Near-term plans:
LEEP’s first pri­or­ity is coun­try se­lec­tion to en­sure they tar­get tractable, high-bur­den, and ne­glected coun­tries. They have so far iden­ti­fied Malawi as their most promis­ing coun­try on this ba­sis. Over the next two months, LEEP will be test­ing the lev­els of lead in new paints on the mar­ket in Malawi and build­ing re­la­tion­ships with stake­hold­ers and de­ci­sion-mak­ers. Depend­ing on find­ings and progress from this stage, they will ei­ther pi­lot their ad­vo­cacy cam­paign in Malawi to in­tro­duce lead paint reg­u­la­tion, or pivot to an­other promis­ing coun­try.


​Co-founders: Ge­orge Bridg­wa­ter, Amy Odene
Con­tact: info@an­i­
CE In­cu­ba­tion Grant: $100,000
Room for more fund­ing: In early 2021 when we have eval­u­ated our or­ga­ni­za­tional worth to the move­ment, we may seek ad­di­tional fund­ing.

De­scrip­tion of the in­ter­ven­tion:
An­i­mal Ask was founded with the ex­press aim to as­sist an­i­mal ad­vo­cacy or­ga­ni­za­tions in their efforts to re­duce farmed an­i­mal suffer­ing by pro­vid­ing re­search to help op­ti­mize and pri­ori­tize fu­ture asks.

Back­ground of the in­ter­ven­tion:
Billions of an­i­mals suffer on fac­tory farms ev­ery year. The an­i­mal ad­vo­cacy move­ment has so far done great work to help alle­vi­ate an­i­mal suffer­ing, build­ing up ex­per­tise in both pub­lic and cor­po­rate cam­paigns and spend­ing a sig­nifi­cant amount of re­sources on these meth­ods. The foun­da­tion of these cam­paigns is what is referred to as an ask. This is the spe­cific re­quest for in­dus­try, food com­pa­nies, or gov­ern­ment to im­prove the welfare of an­i­mals in their care. Th­ese an­i­mal welfare asks are im­ple­mented over a set pe­riod of time and if suc­cess­ful, can change the lives of mil­lions of an­i­mals.

There are a huge num­ber of po­ten­tial asks we could make with a large range in the effect on an­i­mal welfare, price in­crease, and prob­a­bil­ity of suc­cess.
There is cur­rently limited ca­pac­ity and re­sources for this spe­cial­ized work. There­fore, An­i­mal Ask will be uniquely placed as the only re­search or­ga­ni­za­tion en­tirely com­mit­ted to the com­par­i­son and for­ma­tion of im­pact­ful farmed an­i­mal asks.

Char­ity En­trepreneur­ship es­ti­mates that the differ­ence in value be­tween the best and worst ask, already be­ing rea­son­ably con­sid­ered, could be as great as three times as much im­pact. If An­i­mal Ask’s re­search sup­ports or­ga­ni­za­tions to de­ter­mine this op­ti­mal ask they would have a huge coun­ter­fac­tual im­pact.

Near-term plans:
An­i­mal Ask’s short-term fo­cus is to es­tab­lish high-pri­or­ity re­la­tion­ships with mis­sion-al­igned or­ga­ni­za­tions, sup­port­ing them with their cur­rent strate­gic agen­das and pri­ori­ties and con­duct­ing re­search to as­sist with their most press­ing con­sid­er­a­tions.

They are cur­rently in their pi­lot phase and are now fo­cus­ing on de­vel­op­ing proof of con­cept for the or­ga­ni­za­tion. They are look­ing to sup­port an or­ga­ni­za­tion in their de­ci­sion-mak­ing con­sid­er­a­tions for an up­com­ing ask. This will help to in­crease the im­pact of the ask that is ul­ti­mately used while si­mul­ta­neously helping test their model. They will use the find­ings to iter­ate on their re­search pro­cess and in­te­grate any feed­back from the or­ga­ni­za­tion into their fu­ture plans. Any or­ga­ni­za­tion wish­ing to uti­lize this ad­di­tional re­search re­source should get in touch for more in­for­ma­tion.

They are also cur­rently look­ing for ad­vi­sory board mem­bers to sup­port them in their mis­sion and would wel­come in­di­vi­d­u­als with an in­ter­est in their work to get in touch.

They will pub­li­cly launch their char­ity in Novem­ber, and would love you to en­gage with their work and share their var­i­ous plat­forms amongst your net­works to en­sure that An­i­mal Ask has the great­est over­all im­pact for an­i­mals.


Co-founders: Ken Scheffler, Anna Christina Thor­sheim
Web­site: fam­i­lyem­pow­er­ment­
Con­tact: con­tact form or con­tact@fam­i­lyem­pow­er­ment­
CE In­cu­ba­tion Grant: $75,000
Room for more fund­ing: $35,000
Dona­tion page: https://​​www.fam­i­lyem­pow­er­ment­​​donate

Short de­scrip­tion of in­ter­ven­tion:
Fam­ily Em­pow­er­ment Me­dia (FEM) is an ev­i­dence-based non­profit that aims to en­able in­formed fam­ily plan­ning and birth spac­ing de­ci­sions through clear, com­pel­ling, and ac­cu­rate ra­dio-based com­mu­ni­ca­tion. FEM will pro­duce and dis­tribute pub­lic ser­vice an­nounce­ments and in­ter­ac­tive pro­grams to in­crease aware­ness and knowl­edge of mod­ern forms of con­tra­cep­tion.

Cur­rently, 270 mil­lion sex­u­ally ac­tive women want to avoid preg­nan­cies but are not us­ing con­tra­cep­tion. The rea­son is of­ten not lack of availa­bil­ity of con­tra­cep­tives. Rather, lack of aware­ness and mis­placed fears about side effects are fre­quently the main bar­ri­ers.

In coun­tries with de­vel­op­ing health sys­tems, un­in­tended preg­nan­cies can have se­vere health con­se­quences. Un­in­tended preg­nan­cies lead to an es­ti­mated 96 thou­sand deaths per year due to un­safe abor­tions and other com­pli­ca­tions. Ob­stet­ric fis­tula, ane­mia, and de­pres­sion are just a few of the other health bur­dens re­sult­ing from un­in­tended preg­nan­cies. On the other hand, ac­cess to con­tra­cep­tion has been shown to im­prove ma­ter­nal health and em­ploy­ment prospects, and help girls and women stay in school longer.

Ra­dio can be an es­pe­cially pow­er­ful tool in dis­sem­i­nat­ing in­for­ma­tion about fam­ily plan­ning. In many coun­tries, ra­dio is the most widely trusted and con­sumed form of me­dia, reach­ing com­mu­ni­ties with high need. Stud­ies have demon­strated that in­for­ma­tion pro­vided through ra­dio cam­paigns can be highly cost-effec­tive in helping fam­i­lies re­al­ize their fam­ily plan­ning in­ten­tions.

Near term plans:
FEM has started to launch in Nige­ria, one of the most dan­ger­ous coun­tries in the world to give birth. Over the next few months, FEM will hire a lo­cal Re­search and Com­mu­ni­ca­tions Man­ager, con­duct for­ma­tive re­search, and es­tab­lish part­ner­ships with a me­dia pro­duc­tion agency and ra­dio sta­tions. By Au­gust 2021, FEM will have com­pleted a one-week proof of con­cept with one ra­dio sta­tion and a three-month pi­lot with two ra­dio sta­tions, reach­ing hun­dreds of thou­sands of in­di­vi­d­u­als and cou­ples with our mes­sages.


Co-founders: Dan Stein, Ni­cholas Park­er
Web­site: id­in­​giv­ing­green
Con­tact: nicholas.parker@id­in­
CE In­cu­ba­tion Grant: $60,000
Room for more fund­ing: Cur­rently look­ing to fundraise $1 mil­lion over the next 12 months.
Dona­tions: con­tact Ni­cholas Parker at nicholas.parker@id­in­

De­scrip­tion of the in­ter­ven­tion:
Giv­ing Green is a new ini­ti­a­tive at IDin­sight in­cu­bated by Char­ity En­trepreneur­ship that aims to di­rect dol­lars to­wards ev­i­dence-backed pro­jects that com­bat the cli­mate crisis.

Back­ground of the in­ter­ven­tion:
We are in a cli­mate crisis. Public and pri­vate ac­tors are in­vest­ing billions of dol­lars in re­duc­ing green­house gas (GHG) emis­sions. Un­for­tu­nately, the ev­i­dence on whether these pro­jects are effec­tive is limited, un­clear, or in­ac­cessible. Millions of peo­ple around the world want to fight cli­mate change, but they do not know where to start. Who should they donate to? Where should they vol­un­teer? What can they re­al­is­ti­cally do to fight cli­mate change?

Giv­ing Green wants to an­swer these ques­tions. The or­ga­ni­za­tion is pro­duc­ing an ac­tion­able and dy­nam­i­cally up­dated set of recom­men­da­tions for how to sup­port pro­jects that are demon­stra­bly re­duc­ing at­mo­spheric GHG. Their product is a pub­lic good that is uniquely sci­en­tific, trans­par­ent, and in­de­pen­dent. Their site launched late last year and is very much in beta/​proof of con­cept mode but it has been gen­er­at­ing ex­cite­ment with their recom­men­da­tions be­ing picked up by Vox and the New York Times. Fol­low their founders on Twit­ter to see recom­men­da­tions as they come out in real time: @DanStein_econ and @nick­wolf­parker.

Near-term plans:
Giv­ing Green will be launch­ing a new web­site with much more re­search and new recom­men­da­tions in Novem­ber. They are cur­rently fo­cused on sev­eral re­search work­streams and do­ing due dili­gence on some of their likely recom­men­da­tions.


Co-founders: Ann Don Bosco, Anne Wan­lund
Con­tact: awan­
CE In­cu­ba­tion Grant: $50,000
Room for more fund­ing: $76,000
Dona­tions: https://​​give.cor­ner­​​canopie

De­scrip­tion of the in­ter­ven­tion:
Meet­ing a highly ne­glected and wide­spread gap within the global bur­den of dis­ease, Canopie is ad­dress­ing men­tal health for pre- and post­par­tum women through guided cog­ni­tive be­hav­ioral ther­apy (CBT). Guided CBT is cost-effec­tive, scal­able, and ev­i­dence-based. We are de­vel­op­ing and test­ing a pro­gram to treat preg­nancy-re­lated men­tal health is­sues in the United States and plan to scale to a low or mid­dle in­come coun­try in 2022.

Back­ground of the in­ter­ven­tion:
Com­bined, de­pres­sion and anx­iety are the largest con­trib­u­tor to the global bur­den of dis­ease. Preg­nancy-re­lated mood di­s­or­ders are ex­tremely com­mon, af­fect­ing up to 35 mil­lion new moth­ers globally ev­ery year, yet most cases go un­di­ag­nosed and un­treated. Anx­iety and de­pres­sion have long-term con­se­quences for moth­ers, who fre­quently go on to ex­pe­rience chronic de­pres­sion. Chil­dren of un­treated moth­ers are more likely to have be­hav­ioral is­sues, lower ed­u­ca­tional at­tain­ment, and are at greater risk of malnu­tri­tion.

In the U.S., most health-care providers feel ill-equipped to ad­dress men­tal health is­sues in their pa­tients. There are very few ev­i­dence-based, scal­able solu­tions that ex­ist as re­sources for providers to screen, care for, and re­fer pa­tients – par­tic­u­larly new moth­ers. Yet, guided CBT can be de­liv­ered in a way that does not bur­den ex­ist­ing providers, and is as effec­tive as face-to-face treat­ment.

We will be in­te­grat­ing guided CBT with ex­ist­ing health ser­vices to en­sure women have ac­cess to crit­i­cal sup­port.

The early stages of a non­profit is a cru­cial time for its fu­ture suc­cess.
​Please con­sider whether you can give these char­i­ties sup­port through your ad­vice, time, or dona­tions.

You can also sign up for our newslet­ter to be no­tified about the 2021 In­cu­ba­tion Pro­gram
​and to learn more about the progress of our char­i­ties.