Thanks! IIRC, we focused on it substantially because a lot of the sign ups for our programmes (e.g. online course) were coming from LinkedIn even when we hadn’t put much effort into it. The number of sign ups and the proportion attributed to LinkedIn grew as we put more effort into it. This was mostly the work of our wonderful Marketing Manager, Ana. I don’t have access to recent data or information about how it’s gone to make much of a call on whether it was worth it, relative to other possible uses of our/Ana’s time.
Side comment / nitpick: Animal Advocacy Careers has 13k LinkedIn followers (we prioritised it relatively highly when I was working there) https://www.linkedin.com/company/animal-advocacy-careers/
Oh nice! Congrats with that. Do you know if it was a good use of resources?
Thanks! IIRC, we focused on it substantially because a lot of the sign ups for our programmes (e.g. online course) were coming from LinkedIn even when we hadn’t put much effort into it. The number of sign ups and the proportion attributed to LinkedIn grew as we put more effort into it. This was mostly the work of our wonderful Marketing Manager, Ana. I don’t have access to recent data or information about how it’s gone to make much of a call on whether it was worth it, relative to other possible uses of our/Ana’s time.
Very interesting! We have made exactly the same observation so we’ve started investing in it more, but we’re still learning how best to go about this.