Request for Guidance: Following Timeline After Charity Didn’t Object

Introduction

Vetted Causes writes articles about charities. Thus far, we have published articles about two charities. In both cases, we did not show the articles to the charities prior to publication, and were recommended by the forum to do this in future articles.

Based on this recommendation, we decided to do this for our next article. However, we’ve ran into some issues, which we’ve described below.

What Happened

On March 26th, we informed the charity about our plans to write an article about them. We also said:

we will show this response to [_____] 24 hours before publishing (or more if you would prefer). Additionally, we will send clarifying questions to [_____] prior to writing the responses in order to ensure there are no misunderstandings.

The charity responded on March 27.

On April 3rd, we sent three clarifying questions but did not receive a response.

On April 4th, we informed them:

We wanted to let you know that we plan to post [______] next Thursday (April 10th). Once [_____] have sent us your answers to the questions we sent (two different questions were also sent to [______]), we will complete our response and send it to you within 24 hours for your review.

We also gave a reason for wanting to post the article soon.

On the morning of April 9th, having received no response to our last two emails, we sent the article to the charity and reiterated our plan to publish on April 10th.

On the afternoon of April 9th, the charity responded saying they are disappointed that their request to check on deadlines had not been accepted and that they will be posting about it.

However, after reviewing all previous emails, we could not find any request to check on deadlines.

Note: instead of providing only a description of what happened (which could be inadvertently biased), we’d prefer to post the actual emails that were sent. However, we understand that posting emails can be considered inappropriate. We’ve asked the charity if we can share the emails that were exchanged, and will update this post if they agree.

Update: the charity’s director said we are free to post pictures of the emails. You can find them here.

Our Thoughts

Given that we informed them on April 4th of our plan to post on April 10th — and they did not object until April 9th after receiving the article — we believe it is reasonable for us to proceed with the original timeline.

Our team worked hard to meet the April 10th timeline (including staying up past 5AM on multiple nights this week), under the understanding that there were no objections to it. Had we been informed earlier of any concerns, we would have been more open to adjusting our plans.

Our Question

Would it be inappropriate for us to post the article on April 10th?

We apologize if the answer to our question is obvious, but this is our first time sending a charity an article prior to publication, and we are doing our best to navigate it thoughtfully.