Hmm. I understood them to be saying they (semi-) voluntarily scaled back before phase 2 was complete, so we canât read that much into the fact that phases 2â3 (where the high quality journalism happens) didnât happen. Maybe I misunderstood?
Yep Ben is right. We did turn the tabloid coverage into further deeper coverage and were on our way to the North Star but leaned out of controversy to a degree that killed our momentum. Of course we donât know what would have happened otherwise, and it should certainly be characterized as a âlow probability betâ because trying to land media hits is inherently âhits-basedâ, but this was a reasonable PR strategy that our two staff who both have ample PR experience devised. I donât think we should put much stock in our armchair PR intuitions
Hmm. I understood them to be saying they (semi-) voluntarily scaled back before phase 2 was complete, so we canât read that much into the fact that phases 2â3 (where the high quality journalism happens) didnât happen. Maybe I misunderstood?
Ah thatâs entirely possible.
Yep Ben is right. We did turn the tabloid coverage into further deeper coverage and were on our way to the North Star but leaned out of controversy to a degree that killed our momentum. Of course we donât know what would have happened otherwise, and it should certainly be characterized as a âlow probability betâ because trying to land media hits is inherently âhits-basedâ, but this was a reasonable PR strategy that our two staff who both have ample PR experience devised. I donât think we should put much stock in our armchair PR intuitions