I think it partly does discredit that? Its a pretty low probability bet that bad tabloid articles will likely graduate to more serious articles. Especially given that this campaign actually did get quite a lot of media (maybe even more than expected?), and that still didn’t happen.
Hmm. I understood them to be saying they (semi-) voluntarily scaled back before phase 2 was complete, so we can’t read that much into the fact that phases 2⁄3 (where the high quality journalism happens) didn’t happen. Maybe I misunderstood?
Yep Ben is right. We did turn the tabloid coverage into further deeper coverage and were on our way to the North Star but leaned out of controversy to a degree that killed our momentum. Of course we don’t know what would have happened otherwise, and it should certainly be characterized as a “low probability bet” because trying to land media hits is inherently “hits-based”, but this was a reasonable PR strategy that our two staff who both have ample PR experience devised. I don’t think we should put much stock in our armchair PR intuitions
I think it partly does discredit that? Its a pretty low probability bet that bad tabloid articles will likely graduate to more serious articles. Especially given that this campaign actually did get quite a lot of media (maybe even more than expected?), and that still didn’t happen.
Hmm. I understood them to be saying they (semi-) voluntarily scaled back before phase 2 was complete, so we can’t read that much into the fact that phases 2⁄3 (where the high quality journalism happens) didn’t happen. Maybe I misunderstood?
Ah that’s entirely possible.
Yep Ben is right. We did turn the tabloid coverage into further deeper coverage and were on our way to the North Star but leaned out of controversy to a degree that killed our momentum. Of course we don’t know what would have happened otherwise, and it should certainly be characterized as a “low probability bet” because trying to land media hits is inherently “hits-based”, but this was a reasonable PR strategy that our two staff who both have ample PR experience devised. I don’t think we should put much stock in our armchair PR intuitions