There seem to be several longtermist academics who plan to spend the next few years (at least) investigating the psychology of getting the public to care about existential risks.
This is nice, but I feel like what we really could use are marketers, not academics. Those are the people companies use for this sort of work. It’s somewhat unusual that marketing isn’t much of a respected academic field, but it’s definitely a highly respected organizational one.
There are at least a few people in the community with marketing experience and an expressed desire to help out. The most recent example that comes to mind is this post.
If anyone reading this comment knows people who are interested in the intersection of longtermism and marketing, consider telling them about EA Funds! I can imagine the LTFF or EAIF being very interested in projects like this.
(That said, maybe one of the longtermist foundations should consider hiring a marketing consultant?)
Yep, agreed. Right now I think there are very few people doing active work in longtermism (outside of a few orgs that have people for that org), but this seems very valuable to improve upon.
There seem to be several longtermist academics who plan to spend the next few years (at least) investigating the psychology of getting the public to care about existential risks.
This is nice, but I feel like what we really could use are marketers, not academics. Those are the people companies use for this sort of work. It’s somewhat unusual that marketing isn’t much of a respected academic field, but it’s definitely a highly respected organizational one.
There are at least a few people in the community with marketing experience and an expressed desire to help out. The most recent example that comes to mind is this post.
If anyone reading this comment knows people who are interested in the intersection of longtermism and marketing, consider telling them about EA Funds! I can imagine the LTFF or EAIF being very interested in projects like this.
(That said, maybe one of the longtermist foundations should consider hiring a marketing consultant?)
Yep, agreed. Right now I think there are very few people doing active work in longtermism (outside of a few orgs that have people for that org), but this seems very valuable to improve upon.
If you’re happy to share, who are the longtermist academics you are thinking of? (Their work could be somewhat related to my work)
No prominent ones come to mind. There are some very junior folks I’ve recently seen discussing this, but I feel uncomfortable calling them out.