Hi there!
Some minor feedback for the webpage: instead of starting with the causes, Iâd argue you should start with the value proposition: âyour euro goes further or something along those linesâ. You may want to check ayudaefectiva.org for an example.
Congratulations on the new org!
Thanks so much for taking a look Pablo and for your advice. We are still in the process of deciding on our wording for our audience. Eg) whether to focus on cost effectiveness and the impact on the beneficiariesâor whether to have a more feel good vibe for the donors. Once we are more clear with this, weâll have clearer value propositions dotted through the website =)
Thereâs a good chance youâre already in touch with Paul Smeets via Bram at Doneer Effectief but, if not, check out his work on the effectiveness of different messaging strategies. His takeaway: use the â100x more impactfulâ argument, but do not use the â$5,000 per life savedâ. He gave a talk at EAGxUtrecht on the subject.
Hi there! Some minor feedback for the webpage: instead of starting with the causes, Iâd argue you should start with the value proposition: âyour euro goes further or something along those linesâ. You may want to check ayudaefectiva.org for an example. Congratulations on the new org!
Thanks so much for taking a look Pablo and for your advice. We are still in the process of deciding on our wording for our audience. Eg) whether to focus on cost effectiveness and the impact on the beneficiariesâor whether to have a more feel good vibe for the donors. Once we are more clear with this, weâll have clearer value propositions dotted through the website =)
Thereâs a good chance youâre already in touch with Paul Smeets via Bram at Doneer Effectief but, if not, check out his work on the effectiveness of different messaging strategies. His takeaway: use the â100x more impactfulâ argument, but do not use the â$5,000 per life savedâ. He gave a talk at EAGxUtrecht on the subject.