I doesn’t seem “lighthearted” to me—it seems quite serious. OK, the browser “game” is quite silly. But if it’s meant to be lighthearted then that seems to have not come across to quite a lot of people… Trying to appeal to people who don’t want to adopt a vegan diet is fine, but I don’t think attacking another group’s effort and the idea of veganism in general is.
You’re right that we aren’t the target audience. I take this as probably evidence in the other direction. I think if EA’s on the forum feel uncomfortable about this, the general public is likely to take it even worse than us.
I agree that its a light-hearted campaign, that is clever with good intentions. I just think its a mistake and might well do more harm than good. That’s OK, this is just one campaign among many great ones from FarmKind
“I think if EA’s on the forum feel uncomfortable about this, the general public is likely to take it even worse than us”—I really disagree with this. EA’s values and sensibilities are very different to the average person. Things that EAs consider horrifically callous are normal to the average person and vice versa.
Examples of the former: eating meat, keeping all your wealth for yourself, ‘charity begins at home’
Examples of the latter: measuring impact and saying we shouldn’t give resources to organizations that don’t perform well against these measurements, donating to help shrimp rather than people, donating to help strangers overseas rather than your local community, expressing support for billionaires who give away some of their wealth
There hasn’t been backlash to this campaign from average people, only EAs and animal advocates.
measuring impact and saying we shouldn’t give resources to organizations that don’t perform well against these measurements
Are FarmKind claiming that Veganuary is one of those organisations?
There hasn’t been backlash to this campaign from average people, only EAs and animal advocates.
Depends what you mean by “backlash”—kind of unclear to me what backlash from average (non-vegan) people would look like, especially given I suspect most of them who have read a headline about it think this is just an anti-vegan campaign.
The comments on the Daily Mail piece (which should be taken with a huge pinch of salt, given it’s the Daily Mail + online comments in 2025) look quite a lot like backlash to me though.
There hasn’t been backlash to this campaign from average people, only EAs and animal advocates.
I think non-EA animal advocates count as being part of the general public in Nick’s usage? From what I’ve seen it’s been going down badly with them so far...
I doesn’t seem “lighthearted” to me—it seems quite serious. OK, the browser “game” is quite silly. But if it’s meant to be lighthearted then that seems to have not come across to quite a lot of people… Trying to appeal to people who don’t want to adopt a vegan diet is fine, but I don’t think attacking another group’s effort and the idea of veganism in general is.
No-one in this thread is the target audience for the campaign. And you are clearly attacking another group’s effort right here!
You’re right that we aren’t the target audience. I take this as probably evidence in the other direction. I think if EA’s on the forum feel uncomfortable about this, the general public is likely to take it even worse than us.
I agree that its a light-hearted campaign, that is clever with good intentions. I just think its a mistake and might well do more harm than good. That’s OK, this is just one campaign among many great ones from FarmKind
“I think if EA’s on the forum feel uncomfortable about this, the general public is likely to take it even worse than us”—I really disagree with this. EA’s values and sensibilities are very different to the average person. Things that EAs consider horrifically callous are normal to the average person and vice versa.
Examples of the former: eating meat, keeping all your wealth for yourself, ‘charity begins at home’
Examples of the latter: measuring impact and saying we shouldn’t give resources to organizations that don’t perform well against these measurements, donating to help shrimp rather than people, donating to help strangers overseas rather than your local community, expressing support for billionaires who give away some of their wealth
There hasn’t been backlash to this campaign from average people, only EAs and animal advocates.
Hi Aidan, two points:
Are FarmKind claiming that Veganuary is one of those organisations?
Depends what you mean by “backlash”—kind of unclear to me what backlash from average (non-vegan) people would look like, especially given I suspect most of them who have read a headline about it think this is just an anti-vegan campaign.
The comments on the Daily Mail piece (which should be taken with a huge pinch of salt, given it’s the Daily Mail + online comments in 2025) look quite a lot like backlash to me though.
“Are FarmKind claiming that Veganuary is one of those organisations?” — No
I think non-EA animal advocates count as being part of the general public in Nick’s usage? From what I’ve seen it’s been going down badly with them so far...