My read of their phase one plan is that they were intending to get these pretty low quality tabloid stories as a springboard to getting higher quality stuff. Maybe that was a bad plan, but the fact that the bad tabloid articles were in fact bad tabloid articles doesnât seem to discredit that?
I think it partly does discredit that? Its a pretty low probability bet that bad tabloid articles will likely graduate to more serious articles. Especially given that this campaign actually did get quite a lot of media (maybe even more than expected?), and that still didnât happen.
Hmm. I understood them to be saying they (semi-) voluntarily scaled back before phase 2 was complete, so we canât read that much into the fact that phases 2â3 (where the high quality journalism happens) didnât happen. Maybe I misunderstood?
Yep Ben is right. We did turn the tabloid coverage into further deeper coverage and were on our way to the North Star but leaned out of controversy to a degree that killed our momentum. Of course we donât know what would have happened otherwise, and it should certainly be characterized as a âlow probability betâ because trying to land media hits is inherently âhits-basedâ, but this was a reasonable PR strategy that our two staff who both have ample PR experience devised. I donât think we should put much stock in our armchair PR intuitions
My read of their phase one plan is that they were intending to get these pretty low quality tabloid stories as a springboard to getting higher quality stuff. Maybe that was a bad plan, but the fact that the bad tabloid articles were in fact bad tabloid articles doesnât seem to discredit that?
I think it partly does discredit that? Its a pretty low probability bet that bad tabloid articles will likely graduate to more serious articles. Especially given that this campaign actually did get quite a lot of media (maybe even more than expected?), and that still didnât happen.
Hmm. I understood them to be saying they (semi-) voluntarily scaled back before phase 2 was complete, so we canât read that much into the fact that phases 2â3 (where the high quality journalism happens) didnât happen. Maybe I misunderstood?
Ah thatâs entirely possible.
Yep Ben is right. We did turn the tabloid coverage into further deeper coverage and were on our way to the North Star but leaned out of controversy to a degree that killed our momentum. Of course we donât know what would have happened otherwise, and it should certainly be characterized as a âlow probability betâ because trying to land media hits is inherently âhits-basedâ, but this was a reasonable PR strategy that our two staff who both have ample PR experience devised. I donât think we should put much stock in our armchair PR intuitions