Thanks for the feedback. The way I envision it, it wouldn’t require any profound change of anyone’s attitude. There are so many businesses doing round-up for charity around the world. If someone were to sleuth around and put in the time, surely they could identify the low-hanging-fruit of businesses that are happy to change their round-up charity at the credit card reader without much convincing.
Of all the people in the position to change the setting on the credit card reader at their small business (if that’s even how it works) some of them may be receptive to this for reasons like:
-they’re receptive to some very basic compelling stats about a specific EA charity without having to subscribe to EA
-they don’t really care what the charity is anyway and will change it if someone asks
Of course, I like your vision of the potential scope of this. Perhaps if there’s any success with some small businesses here and there that don’t take much convincing, down the line there could be more involved campaigns to get much larger supermarket chains, fast food joints, and payment processing companies to feature selected effective charities that are palatable to the general public.
I wonder how much thought even large companies put into this, though. In the non-profit world, are there huge, competitive campaigns to secure a spot on the round-up button at Walmart? Or is it more like, some random executive arbitrarily decides to feature St. Jude as the beneficiary?
Thanks, Luke. When I have some more time I might brainstorm next steps on this including how to put together a team. If so, I’ll reach out!