I think it’s also more fundamental in the sense a number of EA orgs are inherently “comms-focused” because they’re lobbying for some sort of cause to some sort of decision maker (convince politicians to endorse challenge trials or ban datacentres and lead paint,, or maybe persuade fish farmers or maternal care workers in LEDCs to adopt a different approach). Or if they’re not directly lobbying they might be trying to communicate research to a relatively small group of people like computer scientists or people who want to do inter-species utility loss comparisons.
Also, with some notable exceptions I think a lot of EA is quite insular: orgs want to convey that they’re doing important work to OpenPhil funders, a pipeline of talent coming from EA groups, “aligned” organizations to collaborate with or the sort of small donor that’s already thinking about long shot solutions to x-risks or making donations to improve the welfare of unfashionable creatures. That’s a short list to a/b test, a hard group to target with paid media, and also an audience which has exacting expectations about how things are communicated, so the digital marketing to wider audience approach may not work so well. The down side is that competing for the same attention is going to usually be net less impactful than finding interest from the wider public...
I don’t think longtermism necessarily needs new priorities to be valuable if it offers a better perspective on existing ones (although I don’t think it does this well either).
Understanding what the far future might need is very difficult. If you’d asked someone 1000 years what they should focus on to benefit us, you’d get answers largely irrelevant to our needs today.[1] If you asked someone a little over 100 years ago their ideas might seem more intelligible and one guy was even perceptive enough to imagine nuclear weapons, although his optimism about what became known as mutually assured destruction setting the world free looks very wrong now, and people 100 years ago that did boring things focused on the current world did more for us than people dreaming of post-work utopias.
To that extent, the focus on x-risk seems quite reasonable: still existing is something we actually can reasonably believe will be valued by humans in a million years time[2] Of course, there are also over 8 billion reasons to try to avoid human extinction alive today (and most non-longtermists consider at least as far as their children) but longtermism makes arguments for it being more important than we think. This logically leads to willingness to allocate more money to x-risk causes, and consider more unconventional and highly unlikely approaches x-risk. This is a consideration, but in practice I’m not sure that it leads to better outcomes: some of the approaches to x-risk seeking funding make directionally different assumptions about whether more or less AGI is crucial to survival: they can’t both be right and the ‘very long shot’ proposals that only start to make sense if we introduce fantastically large numbers of humans to the benefit side of the equation look suspiciously like Pascal’s muggings.[3]
Plus people making longtermist arguments typically seem to attach fairly high probabilities to stuff like AGI that they’re working on in their own estimations, which if true would make their work entirely justifiable even focusing only on humans living today.
(A moot point but I’d have also thought that although the word ‘longtermist’ wasn’t coined until much later, Bostrom and to a lesser extent Parfit fit in with the description of longtermist philosophy. Of course they also weren’t the first people to write about x-risk)
I suspect the main answers would be to do with religious prophecies or strengthening their no-longer-extant empire/state
Notwithstanding fringe possibilities like the possibility humans in a million years might be better off not existing, or for impartial total utilitarians humanity might be displacing something capable of experiencing much higher aggregate welfare.
Not just superficially in that someone is asking to suspend scepticism by invoking huge reward, but also that the huge rewards themselves make sense only if you believe in very specific claims about x-risk over the long term future being highly concentrated in the present (very large numbers of future humans in expectation or x-risk being nontrivial for any extended period of time might seem superficially uncontroversial possibilities but they’re actually strongly in conflict with each other).