This is a great idea. It’s such a good idea that someone else (https://forum.effectivealtruism.org/users/aaronb50) has had it before and has already solved this problem for us:
https://podcasts.apple.com/us/podcast/eag-talks/id1689845820
Is there a reason it’s impossible to find out who is involved with this project? Maybe it’s on purpose, but through the website I couldn’t find out who’s on the team, who supports it, or what kind of organisation (nonprofit? For profit? Etc.) you are legally. If this was a deliberate and strategic choice against being transparent because of the nature of the work you expect to be doing, I’d love to hear why you made it!
[My 2 cents: As an org that is focused on advocacy and campaigns, it might be especially important to be transparent to build trust. It’s projects like yours where I find myself MOST interested who is behind it to evaluate trustworthiness, conflicting incentives, etc. For all I know (from the website), you could be a competitor of the company you are targeting! I am not saying you need Fish-Welfare-Project-level transparency with open budgets etc.,and maybe I am just an overly suspicious website visitor, but I felt it was worth flagging]