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Marketing

TagLast edit: 12 Apr 2022 20:23 UTC by Pablo

Marketing is the set of activities undertaken to promote the buying or selling of a product or service.

Marketing as a career

80,000 Hours’ shallow profile rates marketing a “sometimes recommended” career, especially for skill-building and earning to give.[1]

Further reading

Duda, Roman (2015) If you want to make the world a better place should you work in marketing?, 80,000 Hours, June (updated July 2015).

Related entries

building effective altruism | career choice | effective altruism messaging

  1. ^

    Duda, Roman (2015) If you want to make the world a better place should you work in marketing?, 80,000 Hours, June (updated July 2015).

80,000 Hours has been putting much more re­sources into grow­ing our audience

Bella27 Feb 2023 10:21 UTC
178 points
31 comments7 min readEA link

Opinion: Digi­tal mar­ket­ing is un­der-uti­lized in EA

JSWinchell21 Jun 2021 16:53 UTC
195 points
29 comments3 min readEA link

A short post on long-term mar­ket­ing; and why you should con­sider ROI/​ROAS less

James Odene [User-Friendly]7 Mar 2023 11:13 UTC
31 points
4 comments7 min readEA link

The cost of (not) tak­ing mar­ket­ing seriously

James Odene [User-Friendly]8 Aug 2023 11:37 UTC
55 points
7 comments6 min readEA link

It’s not effec­tive to call ev­ery­thing effec­tive and how (not) to name a new organisation

James Odene [User-Friendly]15 Sep 2022 14:07 UTC
161 points
19 comments5 min readEA link

User-Friendly In­tro Post

James Odene [User-Friendly]23 Jun 2022 11:26 UTC
117 points
7 comments6 min readEA link

EA Mar­ket Testing

david_reinstein30 Sep 2021 15:17 UTC
81 points
23 comments9 min readEA link

How we made An­i­mal Ad­vo­cacy Ca­reers’ job board grow 199% or­gan­i­cally through SEO

Ana Barreiro15 Jun 2023 21:10 UTC
49 points
1 comment6 min readEA link
(www.animaladvocacycareers.org)

[Question] What would you do with a Face­book meme page with 250k fol­low­ers?

Linch12 Apr 2022 21:56 UTC
41 points
7 comments1 min readEA link

Test­ing a co­her­ent so­cial me­dia out­reach strat­egy for EA Chapters

Luca Parodi30 Mar 2022 11:47 UTC
45 points
9 comments1 min readEA link

[Question] Who is test­ing AI Safety pub­lic out­reach mes­sag­ing?

yanni kyriacos15 Apr 2023 0:53 UTC
20 points
2 comments1 min readEA link

Need help with your EA org’s/​group’s de­sign & com­mu­ni­ca­tions?

zianbee7 Apr 2023 13:04 UTC
20 points
0 comments1 min readEA link

The 8-Week Mar­ket­ing Plan—A Real­is­tic and Prac­ti­cal Roadmap For EAs

Igor Scaldini1 Dec 2023 16:23 UTC
39 points
1 comment16 min readEA link

Launch­ing Am­plify: Re­cieve mar­ket­ing sup­port for your lo­cal groups and other field-build­ing initiatives

gergo28 Aug 2024 14:12 UTC
24 points
0 comments2 min readEA link

“Call off the EAs”: Too Much Ad­ver­tis­ing?

tae 🔸19 Aug 2022 23:49 UTC
78 points
30 comments1 min readEA link

Giv­ing What We Can—Pledge page trial (EA Mar­ket Test­ing)

david_reinstein16 May 2022 22:39 UTC
56 points
4 comments3 min readEA link

EA Mar­ket Test­ing: Sum­mary of your feedback

david_reinstein5 Jan 2023 21:09 UTC
18 points
2 comments8 min readEA link

Mar­ket­ing Mes­sages Trial for GWWC Giv­ing Guide Cam­paign

Erin Morrissey8 Sep 2022 16:22 UTC
59 points
9 comments14 min readEA link

Mar­ket­ing Effec­tive Altru­ism: What can we ex­pect from book sales?

Niel_Bowerman10 Apr 2015 15:11 UTC
15 points
5 comments7 min readEA link

Univer­sity & City Group Outreach Test­ing—A Cal­lout to Group Leaders

Kynan Behan13 Dec 2022 9:32 UTC
17 points
5 comments4 min readEA link

How to Mea­sure and Op­ti­mize EA Marketing

oliverbramford2 Sep 2016 13:42 UTC
17 points
8 comments9 min readEA link

Be­ware safety-washing

Lizka13 Jan 2023 10:39 UTC
141 points
7 comments4 min readEA link

80,000 Hours is hiring for a marketer

Bella4 Aug 2022 1:24 UTC
15 points
1 comment4 min readEA link

User-Friendly Year Sum­mary and Learnings

James Odene [User-Friendly]5 May 2023 13:28 UTC
32 points
1 comment8 min readEA link

Brand­ing AI Safety Groups: A Field Guide

Agustín Covarrubias 🔸13 May 2024 17:17 UTC
44 points
6 comments1 min readEA link

Op­por­tu­ni­ties to im­prove EA com­mu­ni­ca­tions

Good Impressions15 Oct 2024 20:49 UTC
108 points
8 comments3 min readEA link

Com­mu­nity builders, founders & re­searchers: What are your com­mu­ni­ca­tions road­blocks?

Lia30 Jan 2024 11:35 UTC
16 points
0 comments1 min readEA link

If EAs won’t go ve­gan what chance do an­i­mals have?

yanni kyriacos12 Mar 2023 22:24 UTC
14 points
14 comments2 min readEA link

Will MacAskill Me­dia for WWOTF—Full List

James Aitchison30 Aug 2022 20:36 UTC
70 points
2 comments3 min readEA link

Ex­plo­ra­tory sur­vey on psy­chol­ogy of AI risk perception

Daniel_Friedrich2 Aug 2022 20:34 UTC
1 point
0 comments1 min readEA link
(forms.gle)

Effec­tive al­tru­ism infoshops

WobblyPanda231 May 2023 13:42 UTC
0 points
1 comment6 min readEA link

Les­sons from a speed giv­ing game at Upp­sala uni­ver­sity

Jesper Magnusson28 Aug 2023 14:27 UTC
26 points
3 comments5 min readEA link

What We Owe The Fu­ture Up­dated Me­dia List

James Aitchison23 Sep 2022 13:47 UTC
23 points
2 comments5 min readEA link

Creative video ads sig­nifi­cantly in­crease GWWC’s so­cial me­dia en­gage­ment and web traf­fic to pledge page

James Odene [User-Friendly]29 Feb 2024 8:28 UTC
96 points
11 comments3 min readEA link

[Question] Need help with billboard con­tent for AI Safety Bulgaria

Aleksandar N. Angelov7 Mar 2024 14:36 UTC
4 points
5 comments1 min readEA link

[Question] Should EA ‘com­mu­ni­ties’ be ‘pro­fes­sional as­so­ci­a­tions’?

Michael Noetel 🔸4 Apr 2024 4:50 UTC
54 points
13 comments5 min readEA link

AMA: Beast Philan­thropy’s Dar­ren Margolias

Beast Philanthropy9 Jul 2024 13:15 UTC
394 points
58 comments1 min readEA link

Com­mu­nity Builders & Mar­keters In EA: What Are Your Bot­tle­necks?

Annabel Luketic3 May 2024 7:09 UTC
14 points
0 comments2 min readEA link

Cost-effec­tive­ness anal­y­sis of ~1260 USD worth of so­cial me­dia ads for fel­low­ship marketing

gergo25 Jan 2024 15:18 UTC
61 points
5 comments2 min readEA link

Vi­su­als for EA-al­igned Research

JordanStone21 Nov 2023 20:37 UTC
50 points
5 comments1 min readEA link

My learn­ings from a year of han­dling out­reach at Effec­tive Th­e­sis

Dee Kathuria15 Sep 2023 17:14 UTC
17 points
1 comment35 min readEA link

Mar­ket­ing 101 for EA Organizations

Igor Scaldini2 Aug 2023 16:40 UTC
59 points
6 comments11 min readEA link
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